Manila | Part3 Development of Metro Manila and lifestyles of the new middle class

Japan-Asia Collaborative Research Project
Study report "The New Trends in Asian Urban Lifestyle"

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"The New Trends in Urban Lifestyle in Manila" (serial in 4 parts)

Part 3 Development of Metro Manila and lifestyles of the new middle class

Carlos Luis L. Santos, Japanese Studies Program
Ateneo de Manila University.


Summary
 Metro Manila is now breaking away from stagnation with robust economic growth accompanied by rapid urbanization. This has brought forth an increase in companies and manpower, both local and foreign. Although faced with problems such as incomplete social infrastructure and urban poor settlements, urbanization has gained momentum and will not stop. One feature of the development of Metro Manila is that conglomerates are taking the lead, rather than the public sector. Another feature is the integration of work, housing, and business in the large scale development of offices, condominiums, malls and other commercial facilities. Service industry is the focus of industrial structure. 

 In newly developed areas of the city, overseas IT-BPO companies and others are hiring people of high educational background from the emerging middle class. This is in turn creating a new consumer market. It is said that Philippine society has stagnated with a large income gap, with only 1% comprising the very wealthy, 9% in the intermediate layer, 60% low income and 30% in poverty. However, the advent of the emerging middle layer is signaling a newfound mobility and revitalization among the socioeconomic brackets.

 This 3rd report looks back on the history of the development of Manila, and reports on its current situation of urbanization, the lifestyles of the wealthy and middle class, and its prospects for more “city power” in the future.

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DO My Hien
Principal Author Carlos Luis L. Santos
Lecturer:Japanese Studies Program
Ateneo de Manila University
Education:2009-present: MA in Japanese Studies, Ateneo de Manila University
2009: Translation and Business Japanese course, Philippine Institute of Japanese Language and Culture
2008: Intensive Japanese Language Course, Philippine Institute of Japanese Language and Culture
2007: Bachelor of Arts in Communication, Minor in Japanese Studies, Ateneo de Manila University
Work experience:2010 present: Japanese Language Instructor, Ateneo de Manila University
2010-2012: Translator/Basic Japanese Instructor, MHI Technical Services, Inc.
2009: Scholarship Assistant, Japan Information and Culture Center, Embassy of Japan in the Philippines
Research interests:Translation, Sociolinguistics, Comparative Culture


Co-Researcher:
Furukawa Ichiro, Professer, Hitotsubasi University
Fukuda hiroshi, Chairman, Joumon communication Inc.


Editing and Delivery Public-Interest Incorporated Foundation
Research Institute for High-Life http://www.hilife.or.jp/