Research Institute for High-Life

Profiles of societies and livelihoods based on models of environmental harmony and resource conservation

Example research theme: Efforts toward a sustainable society
The Research Institute for High-Life conducts research and investigations on the concept of a “Sustainable Society” from various viewpoints, with fundamental issues comprising “Breaking away from the civilization of mass production, mass consumption, and disposability,” “Revitalizing the global environment,” and “Recovering our humanity and pursuing happiness as human beings.”

Example findings of our research and investigations
1. Research on environment and city lifestyles
2. Aiming toward a sustainable society
3. Investigative research on cases of environmental advancement

Profiles and livelihoods of aging societies

Example research theme: Research on the baby-boom generation
The Research Institute for High-Life has continuously researched the baby-boom generation.
By researching and investigating the baby-boom generation, which has seen changes to its role over time, we will continue to bring up issues.

Example research theme: Research on the lifestyles of senior generations
The Research Institute for High-Life conducts seminars and research investigations centering on the lifestyles of senior generations, who will be key players in the future of Japanese society.
We will continue to bring up issues related to improvements in the quality of life in today’s aging society.

Example findings of our research and investigations
1. Children and the environment: Toward the construction of play areas for children
2. The lifestyles of families affected by the falling birthrate
3. Research on the “Neo-fifties” generation
4. Women of the baby-boom generation: “Our” resumes
5. Research on views toward marriage amidst the falling birthrate
6. The baby-boom generation and the pre-war/post-war generations: “Portraits of 50- to 54-year-olds”
7. Geographical distribution and lifestyles of the baby-boom generation
8. Whereabouts of the husbands and wives of the baby-boom generation
9. Research investigation on the “light” and “shadow” of retired married couples
10. Research on the baby-boom generation and the second-generation baby boomers
11. Research on hospitality

Profiles of regional societies and livelihoods

Example research theme: Research on urban lifestyles
Based on the theme of “Profiles of regional societies and livelihoods,” we have developed a project to research both the construction of attractive cities and lifestyles in metropolitan areas.

Example findings of our research and investigations
1. Ginza and the high life as viewed by younger generations
2. Transformations of family life caused by informatization (penetration of multimedia)
3. Comparative research on Ginza and Shinsaibashi: Research on Ginza in 1995
4. Research on Yamanote culture: Glossary of keywords
5. The roles and realities of multimedia in the Great Hanshin Earthquake
6. Roundtable talk on Ginza: The future of Ginza
7. Net life in 2000: Toward an affluent community
8. Research on mobile multimedia
9. Issues faced by convenience stores: Based on an investigation on utilization
10. Expectations and actual conditions of multiple residency
11. The diversifying social backgrounds, ownership patterns, and design trends of residences
12. Basic concepts of the comprehensive development plan for Shin-Oemachi
13. Research on the informatization of homes in the high-tech era
14. Research on the metropolitan scene
15. Research on the formation of new communities through the rejuvenation of intergenerational interaction
16. Research on the capital sphere
17. Research on the whereabouts of local societies in an aging society
18. Research on livelihoods in the Ubiquitous Era
19. Area marketing in the Tokyo region: “Tokyo is a mosaic city”
20. Measuring the value of cities
21. Rejuvenating the city of Tokyo, Urban fashion and culture, and the Cultural town: The lineage of Tokyo’s downtown areas

Values and behaviors of human beings in the twenty-first century

Example research theme: Efforts toward research on dietary education, food, and family
Dietary life is a foundation of one’s lifestyle. The Research Institute for High-Life has developed a project to research current strategies for using dietary life to strengthen ties between family members and community members and allow people, from children to senior citizens, to enjoy more affluent and fulfilling social lives.

Example findings of our research and investigations
1. Lifestyle as seen through Japan’s dietary culture
2. Research on reconsidering the desire for self-fulfillment: Prospects after Maslow
3. Investigation for establishing a basic plan for promoting volunteer activities for international contributions
4. Survey on attitudes toward food
5. Changes in dietary lifestyle as seen through brands
6. The trend toward social services for housework
7. Roundtable talk: “New humans, new societies: Responding to the ‘Pleasure value’”
8. Lifestyles and stresses of the modern family
9. Whereabouts of the Japanese family
10. Research on the recovery of dinner-table communication
11. Research on the lifestyles of the rich
12. Educational dietary support at stores: Dietary health and Educational dietary marketing